CiD was inspired by the thought:

If we create something that outlives us, do we truly die?



CiD Themes

  • Love is a universal experience, whether it's for something, someone, oneself, or receiving it. Our design tells the story of Love, beginning with lust, moving through unity, and culminating in self-love.

  • Most love stories start at first sight, often blurring the lines between love and lust. Our design, inspired by the concept of getting lost in someone's eyes, features blocked-out eyes on the face. The back design plays with the visual similarity between "lust" and "lost" - Lust referring to the shirt itself and lost referring to getting lost in someone’s eyes.

  • Unity symbolizes the merging of two bodies into one, which guided our choice of the hoodie. Much like knots that represent strength, we used embroidery as the primary design element to convey this theme.

  • Self-love is the pinnacle of the love journey, representing complete acceptance, appreciation, and compassion for oneself. It is the highest form of love, where individuals truly value and care for themselves unconditionally.